When Erik Torstensson and Jens Grede of Sweden founded Frame Denim, it was created with two things in mind: integrity and a sense of emotion. The Frame creators were very aware how increasingly corporate the denim industry had become. Living in Los Angeles, the denim capital of the world, it was important for Torstensson and Grede to incorporate the culture of the city into their clothing, and they do a superb job of doing so. Picking up cosigns from the likes of Miranda Kerr, Kanye West, Jay Z and many more, Frame Denim proves to have accomplished exactly what it was set out to do. Come in today and find out for yourself why these jeans are so great on.
Kanye West in Frame L’Homme
Miranda Kerr in Le’Skinny de Jeane
Read more on Frame in this 2013 Huffington Post Q&A with its found
We LOVE seeing the jeans that we are crazy about getting lots of great press! The Insider Crop Step Fray by Mother Denim is the best new jean to be added to your collection!
What we love about this jean is how versatile it is, it can be worn running errands around town and just as easily transition into a night look with some heels and a faux fur jacket as seen on Emma Roberts in Harper’s Bazaar.
In Style Magazine voted these beauties one of the best jeans in their 2016 denim awards based on comfort and next-level style!
The Insider Crop Step Fray gives off a hip and laid-back vibe making it our favorite jean of the season!
The past week has been completely focused on The King Fire, which is rapidly spreading around the Tahoe area. The smoke that comes rolling into town every day makes it hard for the active citizens of the community to go outside and enjoy what is left of summer. We are all praying for 100% containment of the fire so we can get back out and enjoy the fresh air. On a more positive note, we did get a chance to get some really beautiful photos taken of some of our best loved pieces in store right now. From our new favorite pair of Citizens of Humanity, to one of our best selling items, the Goddis wrap. We are very pleased with these photos even with the apparent smoke.
After meeting with Lauren and Eric from ERCA photography, we knew this shoot would turn out absolutely amazing. Although the smoke took over the entire Tahoe/Truckee area, they were able to take a few hours to capture these beautiful shots. We are so happy to have crossed paths with such a talented duo!